Ever receive a mail piece that has your name on it? or an email that seems like they know you?
Marketing is becoming increasingly more personalized. So, to follow suit, we completed a VDP project the past couple weeks.
This was a fun project that we shared with a partner, each taking half the load. My share of the work was in the e-mail campaign.
It was interesting to figure out how to put personalized urls into an email and how to personalize fields in the email as well. Here is what ours ended up looking like:
*all dates and offers are fictional 🙂