Variable Data

Ever receive a mail piece that has your name on it? or an email that seems like they know you?

Marketing is becoming increasingly more personalized. So, to follow suit, we completed a VDP project the past couple weeks.

This was a fun project that we shared with a partner, each taking half the load. My share of the work was in the e-mail campaign.

It was interesting to figure out how to put personalized urls into an email and how to personalize fields in the email as well. Here is what ours ended up looking like:

*all dates and offers are fictional 🙂


One response to “Variable Data”

  1. Lin says :

    That’s a COOL vdp project! I’m checking your blog for Ms.Carroll!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: